BMW to launch blockchain powered loyalty program

BMW has just announced its newest loyalty program powered by Binance Chain. This new initiative will reward customers who use BMW products in Thailand. The program marks a significant step forward for BMW. Furthermore, it shows the company’s commitment to leveraging blockchain technology to create innovative customer experiences. With this move, BMW joins other major … Read more

Automakers believe NFTs are the key to engaging the next generation

Automakers globally are beginning to realize the potential of NFTs and Web3 technology to engage the next generation of car owners. Gen Z: A generation unlike any other In recent years, companies have been trying to better understand and make sense of members of GenZ (Gen Z generally includes people born in the late 1990s … Read more